Design and process for creating the hp sprocket 2-in-1 instant camera. Role was ID/Physical Design Lead, and worked with a very small team to ideate, prototype, and get feedback from our target customers… Created all rendering (non-photos) including on-line imagery and what’s-in-the-box. Many are still on Amazon and other retailer sites… Used Keyshot for most of the renderings.
Product Experience Principles…
We just received our first cosmetic models from ABLE MODELS, Taiwan. They figured out a push-push pop-up view finder mechanism for me and that helped to push the foxconn team regarding the action and feel we wanted on the final product. I grabbed my iPhone and a few HP interns and created a quick internal VIDEO BELOW. I was working concurrently on three sprocket products (Gen 1).
I created a number of “In the box” and product detail shots for Amazon and other retailers (Keyshot).
Suzy Nakashima was the Marketing Product Mgr, and was instrumental in helping to define the product and customer information. She also helped to set-up Girls-Groups, Mom’s groups… to get fast feedback on trends and prototypes…
Early sketch and render concepts… Concepts by Dan Dwyer and Nate Shirley.
An early choice-point was whether the sprocket camera should have more of a sprocket printer archetype and look less like a camera… The team chose more of a Camera archetype but also coordinate with the other sprocket products.
Earlier products all had “crisper-edged-forms”.
Dan Dwyer and Nate Shirley 3D printed about a hundred different concept models on-site for sprocket models. We had access to a 3D Systems Color Printer that worked great for thick cosmetic models but was not good for small mechanical parts so it was always available. A year later the HP color MJF units were available to print to.
The design below had an integrated viewfinder and was a final choice-point before tooling commitment. Although we did not go this way we have ornamental and utility patents for both this design and the final design with a pop-up-viewfinder…
We investigated a standard SKU option, with no display, and a second, premium SKU option with a touch display and flash-ring in front.
